Amazon making little inroads on iTunes

Here is a surprise: The number two digital music retailer Amazon was given DRM free tracks from all of the four major record labels, so it is logical to expect it would be the first real rival to the total domination of music sales by Apple's iTunes music service.

Not only do Amazon's numbers pale when compared to iTunes, it is a mere 10 percent of Amazon's users who are iTunes defectors, even though all of its DRM free tracks will play on the iPod.

All of which means Amazon isn't poaching from Apple's dedicated fan base. Clearly they are attracting people who mostly avoided iTunes in the first place.