ATC Launch new Flagship Speaker

British loudspeaker manufacturer ATC unveiled its Limited Edition EL150 SLP Tower speakers in Hong Kong in November 2007. Billy Woodman – MD and founder of ATC (An Australian Expatriate) – gave a short introductory talk prior to the demonstration of the loudspeakers. The loudspeakers have taken almost a year to complete and are set to become ATC’s flagship for the next few years.

Billy Woodman used computer-aided design techniques and one of Britain’s top furniture manufacturers to build the loudspeaker cabinets. The pure elliptical shape when viewed from above is a structured combination of wood plys and MDF with a veneer layered over the top. Shown here is a Burr Magnolia veneer, although any finish will be available to order.

The drive units comprise a 25mm HF neodymium tweeter, ATC’s famous SM-150 75mm soft dome for midrange, plus a 375mm Super Linear bass driver. Frequency response is quoted as 25Hz-22kHz (±6dB), or 60Hz-17kHz (±2dB), and a pair matched response of ±0.5dB, with sensitivity at 91dB. Cabinet dimensions are 1315 x 650 x 290mm and each speaker weighs a massive 82kg.

The speaker can be tri-wired or tri-amped, thanks to a three-way connection panel at the speaker’s base. The EL150 three-way passive speaker represents the first of a series of seven, with an active version planned in the near future. Price for the EL150 passive speakers will be around £24,000 in the UK and they come with a lifetime guarantee. This is surely a first in the audio industry, bettering Brystons 20 year guarantee.